A series of images following Richard Branson and a team of keen explorers as they adventure through the deserts and mountains of Morocco. Climaxing with the summit of Mt. Toubkal, the highest mountain in the Atlas range. The Strive Challenge is a charity event that runs every year. It is done to help raise money for Big Change charity, helping re-shape the education system for the better.

The Strive itself is a great metaphor for change and achievement, participants being faced with physically gruelling challenges, such as climbing mountains and cycling across deserts, as we are in life, in education, the strive shows us how to face and take on life's challenges. This adventure throws up so many epic and emotional moments that we were brought into capture and helped share with the world. Never missing a key moment in the Strive, we have been invited back year after year to photograph this event.